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	<title>ArtistsWhoTHRIVE &#187; discounting art</title>
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		<title>Should I discount my art?</title>
		<link>http://artistswhothrive.com/index.php/2009/12/should-i-discount-my-art/</link>
		<comments>http://artistswhothrive.com/index.php/2009/12/should-i-discount-my-art/#comments</comments>
		<pubDate>Sat, 12 Dec 2009 18:51:09 +0000</pubDate>
		<dc:creator>Ann Rea</dc:creator>
				<category><![CDATA[Artists and Money]]></category>
		<category><![CDATA[Academy of Art University]]></category>
		<category><![CDATA[business negotiation]]></category>
		<category><![CDATA[discounting art]]></category>
		<category><![CDATA[Tiffany’s]]></category>
		<category><![CDATA[undercutting galleries]]></category>

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First I’m assuming that your artwork is a luxury item.  If so, then the answer is NO.  If you’re not sure if it&#8217;s a luxury item then you have bigger concerns and need to clarify your market.
Discounting luxury items is a very big mistake.  You&#8217;re asking people to pay a big premium for something that [...]]]></description>
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<p>First I’m assuming that your artwork is a luxury item.  If so, then the answer is NO.  If you’re not sure if it&#8217;s a luxury item then you have bigger concerns and need to clarify your market.<br />
Discounting luxury items is a very big mistake.  You&#8217;re asking people to pay a big premium for something that they don&#8217;t need and then changing your mind.  It&#8217;s very confusing.  No wonder people are reluctant to buy art.</p>
<p>Another important rule in business negotiation is that you should never give away something without receiving something in return.</p>
<p>Another option to discounting your art is to offer a friendly service. Offer to come hang your art on their wall, or provide them with complimentary, notice I didn’t say <em>free</em>, shipping, maybe donate 10% to their favorite charity.  This is called cause marketing.<br />
Artists desperate to close a sale will often discount their prices.  Rather than doing this you should provide a range of price points for your collector to reach.  I start with a note card for $5 and go to $36,000 for my largest commissioned canvas and I maintain a price point everywhere in between.  This way I can make the conversation about the collector’s selection and not the price they’re going to pay.<br />
Open up a Tiffany’s catalog.  They get this.  Tiffany&#8217;s offers beautiful Canary diamond engagement rings or a silver key chain with their logo, which is what the key chain buyer really wants. Tiffany’s knows their market.<br />
It’s also important to remember if you work with a gallery they are selling your work at a retail price that you’ve established.  If you discount your work then you’re undercutting your representative. And that’s not cool.<br />
Some galleries ask if they can negotiate a discount on your behalf.  This is your call but my answer is still no.  I think that it’s worth noting that an art consultant that I worked with in Los Angeles told me that the artists that she represented who did not discount always sold more work then those who did.</p>
<p>I have a deep appreciation for my collectors and out of respect for them I can&#8217;t offer one price to one and not to the others.  I don&#8217;t think it&#8217;s fair.  Maintain integrity in your business transactions and reflect that in your pricing.</p>
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