Got a question? Ask Ann Rea!
Go ahead, ask me! I’ll do my best to answer based on my experience.
The more specific your question the better. “How do I become a famous artist?” That’s difficult to post an answer. “Where do I start to learn more about copyright?” That I can answer!
Tags: art marketing, artist business consultant, business of art
November 15th, 2009 at 8:01 pm
Ann,
We have talked about my unique selling proposition, which I believe is that I am using mostly recycled materials in my work, including paint. But people continually tell me my work makes them happy as it is very bright and whimsical. So I am wondering if my USP can have 2 parts…..”happy” and “recycled”?
Colleen
November 16th, 2009 at 7:40 am
Hi Colleen,
Your getting closer. Just dig a little deeper.
Answer this question: If you buy this “product” you will get this specific benefit? The proposition must be one that no one else offers. It must be unique.
Does this help?
Ann
November 20th, 2009 at 5:31 pm
Ann, yes that helps! I printed your answer so i can reflect upon it.
Another question. As we talked about, I am having my artwork put on tiles (that will have dimension, like my artwork) for a client. I am working with a designer. Per your suggestion, I am having her and the 2 artists that will transfer my work on tile, sign something protecting my intellectual property so that it cannot not be reproduced. Although I bought the 2 business books you suggested, I cannot find a form that says what I need it to say. Any websites you suggest that would have such a form?
Colleen
November 22nd, 2009 at 7:58 am
What books do you have?
The book I mention in my post on licensing has forms and several chapters dedicated to licensing, “Graphic Design Guild’s Pricing and Ethical Guidelines.”
Remember that full protection is two fold. You must register your images with the Library of Congress within 30 days of the first reproduction, that includes display on your website, then you must have the licensee sign a “single use” licensing agreement.
November 30th, 2009 at 9:55 pm
Its only recently that I’ve begun to show my work. I did several small shows around the country to good reviews and a few of awards. By the time I return home, the money and accolade(s) essentially only serve to pay for the trip. How do I reach out to get noticed by people who can help me make a difference?
December 1st, 2009 at 6:30 am
Mike,
Essentially what your asking is how do I define a unique selling proposition, identify potential markets, and create sales channels.
That’s a very broad question that I’m afraid I can’t answer in one brief reply here.
-Ann
December 14th, 2009 at 8:17 pm
Hi Ann,
Do you print your own reproductions? What type of printer do you use and do you have a paper you prefer?
Thanks Ann!
Cheers
Ginny
December 14th, 2009 at 8:55 pm
Hi Virginia,
Yes. I print my own fine art prints on an Epson large format printer.
Ann
December 15th, 2009 at 1:26 pm
Thanks Ann.
December 15th, 2009 at 1:34 pm
Ann,
Can you give us some information on why you bought your particular printer (and the model number etc), the type of paper you use and why, and why you print your own reproductions please?
Thanks
Ginny
December 15th, 2009 at 1:45 pm
Ginny,
My printer is older model, the information is irrelevant.
You have to look at the large format printers, find out how much the ink cost, get the warranty details and figure out how wide you want to print.
Go to a dealer, get a demo, and then shop for price.
Ann
January 3rd, 2010 at 9:28 pm
Dear Ann. I’m a Texas artist, and have been one for more then twenty five years, and have sold some
some of my paintings over the years. But would like to know how to make more sales. What is email marketing? And in what way does this help an artist sale more art? Have you heard of icontact.com?
If you look at my website, what do I need to do to improve it? Do I need to have a newsletter, and would
this bring more people in to look at my art. Would it help to get a photo myself on the site? Here in Texas, two art galleries have closed in the past year. Only the ones I know about. One of these was representing me for about a year, and the owner had to close down, and from what I can see, there were not enough people coming in to keep her open. And she was a very well known New York artist/gallery owner. For many years I’ve always wanted to get my art into an art gallery, but now see this can sometimes be a problem, because some galleries are going out of business. As a well known artist as yourself, is gallery representation the only way to go, or I’m I looking at this all wrong. As for me, having some of my art in a gallery could be good for me, but would like more sales in other ways that I don’t know about. This is why I’m writing to you. Hope You can help to open my eyes. Thanks.
January 4th, 2010 at 7:17 am
Hi Floyd,
The first six of the seven common mistakes apply to your site. You do have an email sign up box. That begs the next question, what is your email marketing strategy?
I’m guessing your website sales are relatively low?
Until you make changes to your on-line store, your on-line sales will not change.
Does this help?
Ann
February 18th, 2010 at 7:12 am
Under recommended readings, The View from the Studio Door by Ted Orland and The Shape of Content by Ben Shahn are pretty good reads. Just an idea.
February 18th, 2010 at 8:34 am
Thank you James. “Art and Fear” by Ted Orland happens to be required reading for all of my artist clients.
March 17th, 2010 at 5:23 pm
I’ve been invited to show at my town’s wine festival in June. I’ve sold at farmers/artists markets before, but this event doesn’t strike me as the same type of potential client. Aside from great art, what would you suggest to optomize this opportunity to introduce my work to this new group.
And thank you for sharing your artist-business insights. It is so needed!
Best regards, Paula
April 12th, 2010 at 5:56 pm
Ann, I am a business owner (Woodworking supplies) , Fairly good artist and big fan of The E-Myth. I feel it’s time to make my art my business and would like any suggestions on how to phase out of my current business and phase into my art business? Tell me there is a road map for this, because doing it Cold Turkey is not an option my wife would understand. Thanks Ron
April 12th, 2010 at 9:48 pm
Hi Ron,
You are actually ahead of the game because you are a business owner and you understand the value of the E-Myth approach.
I coach artist’s from all over the globe by phone on Mondays. I do this because I am passionate about the business of art and I plan to profile select artist clients in a book on the business and marketing of art.
We develop their individual road map. You can learn more here and apply for an initial complimentary consultation.
http://artistswhothrive.com/index.php/get-coached/
Cheers,
Ann
June 23rd, 2010 at 10:41 am
How do you start? I just graduated with my BA from Mills in Studio Art, I want only to make art as a career, but I have no idea how or where to start. How do I determine my target audience? I make natural pieces, and like to focus on textures and techniques in painting and sculpture. I like to explore universal topics and reveal the essences of our lives. I also enjoy portraiture. How do I begin, and how can I outreach to be commissioned?
Thank You!
June 23rd, 2010 at 8:33 pm
Laura,
Sadly that question should have been answered for you before your graduated. And that is why I founded ArtistsWhoTHRIVE.
I wish I could answer your question in the space of an email but I don’t know you or your work. So that’s why I offer one-on-one coaching by application.
Interestingly enough, the Dean of the business school at Mills ask me to help develop the future curriculum for an MBA program for the arts.
But I can say this. You have to start with a body of work that expresses a unique aesthetic that is yours alone.
Does that help?
Ann
July 6th, 2010 at 1:32 pm
Hi Ann,
Do you have a provider that you recommend for online credit card processing — what they call a gateway?
I’m turning my website into an e-commerce site, and am looking for gateway options. I could use PayPal for free, but it’s a little clunky. There are hundreds of other gateways available, and I’m wondering which one you use.
Thanks!
Best,
Cassandra
July 6th, 2010 at 1:52 pm
HI Cassandra,
I use the small business credit card processing services available through my Costco Executive membership. There may be better options but at the time I was looking this was the best I could find.
We are developing a turn key eCommerce solution for artists so please stay tuned.
Cheers,
Ann
July 6th, 2010 at 10:50 pm
Thanks for the info, Ann. It doesn’t look like Costco offers a gateway, so I’m guessing that you process the transactions manually, through a terminal, or something similar. I’m in the same situation with my merchant account through North American Bancard. No gateway, which means I can process the transactions manually, not in real time, or use some other service, like PayPal.
I look forward to seeing your turnkey eCommerce solution.
July 7th, 2010 at 12:27 am
I use Authorize.net as my payment gateway. The website interface is not real time and that works just fine for me.
I’ll keep you posted on the eCommerce solution for artists.
August 2nd, 2010 at 4:00 pm
I hope you don’t find this question to be off-topic! I’m not knowledgeable about fashion and clothes, nor am I a shopper. Can you recommend a store or a type of store where I can go to find one good outfit for business and networking meetings? What clothes and shoes should I be looking for? Thanks!
August 2nd, 2010 at 4:21 pm
Go to Nordstroms and make an appointment with a personal stylist. It’s free.
Tell them what the occasion is and your budget. Ask them to help you with the whole look, clothes, shoes, and accessories. Do not let them sell you on anything that you are not completely comfortable in and feel energized by wearing.
This is an important investment. You’re interviewing in this outfit when you’re networking. And it will make you feel confident.
Even if you don’t buy from them you will have a clear vision of current fashions that suit you best.
August 7th, 2010 at 9:57 pm
Hi Ann,
I just got back from Nordstrom’s and my appointment with a personal stylist there. It was fabulous! My usual shopping experience involves wandering aimlessly through dozens of stores, and not finding anything I like. My personal stylist spent 2-1/2 hours with me pulling everything from suits to pants and flowing tops to shoes. I gave her free reign, and she chose colors I never would have tried that look great on me. I bought two complete outfits that look good and make me feel confident when I’m wearing them.
Thanks so much for the great suggestion! It was definitely worth going there.
August 8th, 2010 at 8:45 am
Wonderful! Thank you for posting. Having a styling objective is a bit like having a marketing objective.
August 14th, 2010 at 9:29 am
Hi Ann :0)
What do you suggest is the best way to market your work once it has an eCommerce site in place? I’ve been told that Facebook and other social networking sites are the way to go, but that just isn’t me…Any other suggestions?
My niche is childrens illustration and my dream would be to license them on all sorts of products (clothing, room decor, toys, etc) but I feel like I’m stuck in a rut…I’ve reached out to a couple art licensing agents both who said they loved my work but couldn’t take on new artists at this time. Is an agent necessary or would you suggest I go about this another way…I don’t know who to I should contact. I genuinely feel I have a gift and that my work would be a tremendous success, but am really overwhelmed and don’t know how to make this a reality…Any suggestions are much appreciated!!! Thank you so much!
Sincerely,
Andrea
August 14th, 2010 at 9:37 am
Hi Andrea,
I suggest that you start by creating products and or prints with your images and selling them yourself on an eCommerce site, where you have the least overhead and the widest reach.
When you have demonstrated your value and refined your target you’ll have folks approaching you to license your work. This is what happened to me. However, I have chosen not to license my intellectual property.
I can’t really answer a broad question about how to do online marketing in this forum because it’s a big question and it’s different for everyone. But Facebook is a very good place to start.
Hope that helps.
Ann
August 14th, 2010 at 4:31 pm
Dear Ann Rea:
Been reading the many things you have to say on your artist website, and very impressed.
I’ve been on an artist website for more then a year now, but its like its just a place to show my
work, write comments, maybe get some of my work on their art contests, but have not
made one sale, and no luck on contest. Sure I’ve met some great artist on the site, made a friend or two, but thats just one of my goals. The most important is to make some sales. I unsubscribed from the
website today. When I did this, did I loose my domain name? Any way, I need some help from
you. I know you can be of help, and let me know what I’m doing wrong. Some of my work is on
facebook. Where do I go from here? My domain name was, worldcolorsartstudio.com
Does it still belong to me, or did I loose it when I unsubscribled? Sorry for so many questions. Some of
my work is on facebook. Thanks for your help and have a nice day.
Floyd Smith.
August 14th, 2010 at 6:26 pm
Hi Floyd,
You do not loose your domain name as long as it is registered in your name. Check with the domain registration company.
Take a look at the ArtistsWhoTHRIVE solution. And if this is something you would like to learn more about we’ll send you the FAQ and application.
http://artistswhothrive.com/index.php/the-artistswhothrive-ecommerce-solution/
Cheers,
Ann
August 16th, 2010 at 1:58 pm
Hi Ann,
I saw the other day that you recommended iContact for e-mail list management. There’s one thing that puzzles me, and I don’t see anything about it on the iContact website. If someone signs up for my e-mail list via iContact, am I notified, and do I get their e-mail address? Similarly, if they unsubscribe, am I notified of that? I’m thinking about my master database that I keep on FileMaker Pro, and how I’m going to coordinate it with iContact. Or what if I were to leave iConact and go elsewhere — could I get a copy of the current e-mail list that they have for me?
August 16th, 2010 at 2:29 pm
Hi Cassandra,
You can set it up so that you are notified, via email, when someone signs up for your email list or when they unsubscribe.
You can also have several lists. I have lists for art collectors and a list for ArtistsWhoTHRIVE.
It’s your data so you own it and you can export it any time. I use a .csv file.
Hope that helps.
Ann
August 16th, 2010 at 2:58 pm
Great! Thanks for the info, Ann. I really appreciate this forum for asking questions.
Best regards,
Cassandra
August 18th, 2010 at 3:39 pm
Hi Ann,
I’m set up now with iContact, and I’m trying to figure out how to manage my lists. I only have two of them, but there’s potential crossover. There are the people who have subscribed to receive my monthly newsletter, and the people who want to receive information about upcoming events, but don’t want the monthly newsletter. No problem keeping two lists, but how do I present this on my website, and how do I manage it? Do I have one sign up for the newsletter, and another signup for upcoming events? And what if they want to be on both lists? It looks confusing to have two different signups, and when there’s an upcoming event, they’ll receive two notifications, because event notices also go to newsletter subscribers.
I’m sure there’s an easy solution here, but I haven’t found it yet! Thanks for any clarification you can provide on how I can go forward with this.
August 18th, 2010 at 11:35 pm
HI Cassandra,
I think that you might be over complimenting matters. I wouldn’t give online subscribers that many choices and I’d include my event details in the newsletter.
Make sense?
Ann
August 19th, 2010 at 1:44 pm
Hi Ann,
I do tend to think of every possibility! But there are hundreds of people who want to receive announcements about my events, and don’t want to receive a monthly newsletter.
I talked to tech support at iContact this morning. There are two ways to accomplish this — multiple lists, or segments within a list. Each has it pros and cons. Multiple lists means more contacts, because some people will be on more than one list. And you’re paying by the number of contacts on your lists. With multiple lists, people can subscribe and unsubscribe just to the list they want to be on.
Segments means fields within a list that identify different interests. There can be a check box for newsletter, and another for event notify. The down side is that when people unsubscribe, they unsubscribe from the entire list, not just a segment within the list. So if someone doesn’t want the newsletter anymore, they’re also unsubscribing themselves from the event notification.
It’s tricky, and not perfect, but I’m going to have to work with it.
Thanks for your reply!
Best,
Cassandra
August 19th, 2010 at 3:45 pm
We can talk about this during your next coaching session.
Take care,
Ann
August 30th, 2010 at 10:32 am
Ann,
I have recently discovered your site, and have found it to be very refreshing.
I am wondering if you see nay essential differences in online marketing of digital art (such as photography) as opposed to singular works, such as paintings.
Also, do you think it’s critical to have a custom-built e-commerce site, or am I lickely to have just as much (or more) success selling on a third party site, like imagekind, where I can set up a branded storefront?
Thanks for your comments.
Jeff
August 30th, 2010 at 1:01 pm
Hi Jeff,
Why limited yourself? Why not use both? Two stores are better than one.
Cheers,
Ann
September 25th, 2010 at 10:11 am
Ann,
Recently I visited an art festival put on by a highly regarded producer. I talked with three artists who skip the “giclee process” of printing their pieces and do it their self with your basic home computor printers such as HP. What do you think about “Giclee” vs. personally printed artwork?
Mike Tate
September 27th, 2010 at 12:23 pm
Hi Mike,
I can’t really comment on their prints without seeing them. They sound cheap but maybe it works for them.
Ann
October 6th, 2010 at 11:24 pm
Heard about this site from my friend. He pointed me here and told me I’d find what I need. He was right! I got all the questions I had, answered. Didn’t even take long to find it. Love the fact that you made it so easy for people like me. More power
October 14th, 2010 at 5:01 pm
Ann, I created this project because I want to help the artist movement…How about this?
AMN 1 page summary.
Welcome to AMN (art and music news), the iptv/broadcast television/potential CNN of the arts.
The 24/7 file based broadcast television network will feature an indie film and concert every night, a fully staffed news room airing 4 half-hour broadcasts of art news daily. There will be shows on everything from dance, theatre, entertainment contracts, filmmaking techniques, writer’s block, and kids beyond crayons to tech talk (where art and technology meet).
AMN will empower all independent artists enabling them to support themselves financially and satisfy their creative calling all without living well below the poverty line.
The AMN network will organize the entire independent artist community by uniting them all on one network.
I believe that if one wants to change the world for the better then the first step would be to empower teachers and the second step, empower artist.
It is my calling to empower all artists and I will do this (with your help) by creating an infrastructure (Global) that will help all artists financially support themselves via the AMN website.
I also believe artists are the mental health keepers of society.
Music, paintings, poetry, sculptures and literature are triggers that evoke memories and reflections of events in our lives. If these reference points are removed from our lives (i.e. no art) I believe the world would be in chaos.
Also, here’s some press on the iptv/broadcast television project.
AMN (The CNN of the Arts World).
Here’s a link to the Cover Story in Cine Source Magazine
http://cinesourcemagazine.com/index.php?/site/comments/soundman_starts_arts_channel
More press on Sister project (which will implement new technology). Scroll down to January 28th to read the full article
http://sfdigifilm.wordpress.com/
Both projects will have a regional plus launch…Entire Bay Area, L.A. N.Y. and Austin. Fan out to National from there.
Also here’s my film/industry credits: http://www.imdb.com/name/nm2069823/
Thanks,
Darcel Walker
More than audio. More than video. More than you’d expect.
Darcel Walker Phone:
darcel@funkytiki.com Fax:
http://funkytiki.com
October 21st, 2010 at 12:34 pm
Hi Ann,
I learned that you have an upcoming lecture in Alameda. I wanted to find out if this will be geared specifically towards fine artists, or if the marketing strategies you will be presenting would apply to other creative professions? I am an interior designer with more artistic inclination than marketing savvy. I would like to attend if the strategies you’ll discuss would be relevant to me.
Thanks!
Suzanne
October 21st, 2010 at 1:50 pm
Hi Suzanne,
I have, or I’m currently working with, a range of creative professionals, including; painters, glass artists, jewelers, illustrators, photographers, mixed media artists, musicians, and interior designers.
I hope to see you there.
Cheers,
Ann
October 23rd, 2010 at 9:27 am
This is a really great site and opportunity to share ideas!
I’ve been at it for decades (am age 62 and just getting started on a new page in life).
So you’d think I’d know it all by now. Nope. I’ve already learned a ton more from this!
I’m both a creative writer and artist, and have had some professional success over the years.
But like Ann, got into the business world (for longer than 7 years!) and put it aside.
Now I’m doing my creative art and writing on my web site called http://www.fairies-secrets.com —
soon to link with the online gallery I’m making for my art work, & this info here has been so valuable.
Like, I’m going to make my web site a little more upscale and elegant.
I’m already getting lots of traffic to that site, so am ready to do the gallery now.
I do have a few things to share — some great books I’ve happened upon over the years.
For those interested in licensing and marketing their work — here are some ideas too:
“2010 Artist’s & Graphic Designer’s Market” – tells who buys and publishes what; comes out yearly.
“Licensing Art & Design” by Caryn R. Leland
“Art Licensing 101″ by Michael Woodward
“Small Business Operator” by Bernard B. Kamoroff, CPA – fabulous easy guidebook with loads of tips.
Thanks for this web site, Ann!
November 4th, 2010 at 12:46 pm
Hello Ann,
After yesterday’s seminar on Marketing Strategies for Artists, I realized how important it is to leave a mailing list subscription option not only during my open studio events, but also on my website. Moreover, rather then just collecting emails, I also want take that opportunity to gain more information about the demographic and psychographic profiles of people who express interest in my work. Can you suggest the most essential information fields to ask for from my visitors/current and potential collectors?
November 4th, 2010 at 1:44 pm
check out the Artists Who THRIVE resources page.
I use, and like, iContact….
http://artistswhothrive.com/index.php/get-coached/resources-for-artists/
November 6th, 2010 at 6:33 pm
Hi Ann,
Thank you for generously sharing your expertise and time in answering these questions.
I’m just starting my art journey.
I have 3 questions:
Do I splash out and buy the best canvas/materials available or
just the best I can afford and price accordingly, working towards the best materials as I grow?
&
What is your opinion about limited edition prints vs just open editions? Do I offer both? Or just one over the other?
& finally I agree with your stance against discounting art
What other ’specials’ can I offer besides complementary shipping?
Thanks muchly for any help with these Ann!
Brenda
November 7th, 2010 at 8:29 am
Brenda,
Unless you can really see a difference, use the least expensive. If you haven’t mastered painting yet, you are wasting your money on expensive supplies. And if they are expensive it make the painting too precious and that can be restrictive.
Find your unique voice and master your craft before you reproduce anything.
Focus on developing your work. You don’t need to give anything away. Offer a broad price range.
Make sense?
Ann
November 7th, 2010 at 8:42 pm
Thanks Ann!
November 9th, 2010 at 7:42 am
Hi Ann,
I’m working on my prospect list, and I have a question about large interior design and architecture firms. Should my prospect be the CEO of the entire firm, or the managing director of the local office?
Best,
Cassie
November 9th, 2010 at 7:46 am
What does the book say?
November 9th, 2010 at 10:05 am
The book says CEO, but then I wouldn’t be able to get an in-person meeting with them, unless I traveled to where they are. Doesn’t each office operate separately from the parent headquarters?
November 9th, 2010 at 1:20 pm
You can get a phone meeting.
November 9th, 2010 at 7:10 pm
BTW, You should always start your sales efforts in your own back yard and then work out from there.
November 12th, 2010 at 8:32 am
Hi Ann,
I’m wondering if this announcement says what I need it to say?
Local Clothing Designer seeks Focus Group Participants
I’m looking for a number of women to meet and confer on fit issues. Participants must have large bust and small waist measurements, and fit difficulties. We’ll gather for two hours in Berkeley and discuss problems, solutions and desires. A small compensation will be offered.
Please reply to jeansthatfit@gmail.com with e-mail and phone contact information. Date options are:
December 11th, 12th, 18th, 19th. Please indicate morning, afternoon or evening preference.
Thanks for your interest. Will you please forward this announcement to other women who may like to attend?
Julie Browne
Clothing Creator
jeansthatfit@gmail.com
November 12th, 2010 at 8:51 am
Rather than sending this announcement to a random audience I would send it to (targeted) and likely prospects by working with stylists or plastic surgeons. Involve women who you could convert to clientele.
November 15th, 2010 at 9:40 am
1. What tools are there for artists to help maintain organized inventory and images?
November 15th, 2010 at 10:01 pm
Just use a spreadsheet with the following colmnns:
Unique number
Title
Medium
Date created
Series title
Size
Owner if sold
Current price
Price sold
Location if not sold
November 21st, 2010 at 10:43 pm
Ann-
Other than the few in “Recommended Reading,” is there a full list of required books for your artist clients?
Thanks!
Dan
November 22nd, 2010 at 8:01 am
Funny. I was just thinking of doing this. I do recommend “Tribes” by Seth Godin.
November 28th, 2010 at 9:51 pm
Almost done “listening/reading” the audiobook of Tribes. Absolutely great. Standout thought from today’s listen: “Being charismatic does not make you a leader. Being a leader makes you charismatic.”
November 28th, 2010 at 10:00 pm
Isn’t it great! I love knowing that I should be a heretic. I always was and now I have no reservations. I’m quite sure I was burned at the stake as a witch in a former life.
November 30th, 2010 at 8:23 pm
HI Ann,
Nice idea writing about artists issue, through questions.
In the past 3 years, I’ve worked very diligently on-line blogging and keeping my e-newsletters coming, plus a current work portfolio. I participate in many art shows locally, and help other organizations through art donations. What I seemed to have learned, the most about my art career and current sales has been learned on ebay, selling my art directly to collectors, and let my customers decide on pricing…no high reserves, no reserves at all. Takes a bit of courage to see some art sell for less than what I had in mind, but through careful work, my prices improve.
My question is the artist’s website as important today, considering other visible online e-mail and blog servcies, like Wordpress etc? I am tunning into more collectors on some of the newer mediia outlets and by selling on ebay. I’m learning how to develop more art that is the kind of art people appreciate and are willing to buy, and by increasing my sales and developing a pull for my work, I work harder and in that process, learn not only wiser use of my time, but learn and paint more beautiful art.
Have a good day.
Jimmy Springett-wildlife artist
November 30th, 2010 at 9:49 pm
great question!
Over 30% of my sales comes directly from my eCommerce site. These are sales that can occur when I’m sleeping and to people I’ve never met. I have a worldwide retail presence 24/7.
It is critical and too many artists are missing sales because they don’t have an effective eCommerce site and online marketing strategies.
And I have never had to reshape my work to what I guess the market will like.
Let me put it this way. If you show your work online and talk about it online but you do not have an eCommerce site, then it’s like having a store without a cash register. It’s that simple.
December 5th, 2010 at 8:14 pm
Hi Ann-
Your blog posts are consistent and poignant. You have great depth in your website and the other media that you send out. You have a strong output of painting. You show up in a very present way as a coach.
Do you have any overwhelmed, “holy-crap-this is too much,” moments? If so, do you have any thoughts on how to reset and refocus so as not to lose too much time to monkey mind.
If not…well… congrats on your lack of neurosis or self-doubt. When you write that book, I’ll buy two.
To be clear, the self doubt isn’t about the creativity, but the amount of “to-do’s” it takes to get the work AND the work around the work off the ground.
D
December 5th, 2010 at 8:52 pm
Thank you Dan!
Sure I have those moment but they are very few and far between because I’m clear on my goal and I don’t try to manage my time. I manage my priorities.
This post should be helpful….
http://artistswhothrive.com/index.php/2010/04/six-things-each-day/
Cheers,
Ann
December 6th, 2010 at 10:21 am
HI Ann, my question is this: , and what’s the best time to start a coaching program? I’m a new photographer and have spent a couple of years in a local camera club and taking classes, and have gotten to the point where I’ve been part of a couple of group shows at local galleries. Am I selling stuff? Not really. Do I know who I am as an artist yet? Still discovering. Do I know who my tribe is? not yet.
What do I do next???
December 6th, 2010 at 12:42 pm
Hi Andrea,
I work with a range of artists who have various level of professional experience.
So it’s a really matter of commitment. Are you committed to the idea being in business? That’s the question I would ask.
If you’re interested in applying for coaching we can send you the application.
Cheers,
Ann
December 7th, 2010 at 2:43 pm
Hello Ann,
Can you give a suggestion on how to assure that a mission statement is not only attractive, clear and short, but also true and honest?
December 7th, 2010 at 3:40 pm
Hi Nataliya,
So that it IS clear and honest it’s best that it come straight from you. You don’t need an example.
What is it that you want to accomplish? Why? What is it that you value. Besides yourself, who will this serve?
Ann
December 19th, 2010 at 9:49 pm
Hello Ann,
Four questions if I may:
1. How can I plan to sell work I haven’t yet made (how to set expectations that I will enjoy and be able to fulfill) ?
2. How can I be sure that my targeted tribe will be able to afford the kind of work I want to make?
3. How can I price the work I haven’t made yet?
4. How do I keep track of patterns that I notice as I begin to identify my tribe/target market?
December 20th, 2010 at 6:46 am
1. Your talking about selling commissioned work. This is the basis for my business. You are in charge. Outline your terms and the proposed process in writing and show examples of your existing work.
2. If you offer a wide price range you help ensure that more people can afford your work. Note that art is a luxury item, yet most artists price their work too low.
3. Use your current prices as a basis. Appraise and broaden them.
4. Always study your market. Examine patterns and pay close attention to their world view.
January 11th, 2011 at 5:07 pm
Hi Ann,
I read your post “Should I Discount My Fine Art” in Entrepreneur The Arts and had a question for you. The post was addressed to an artist (I believe) and essentially cautioned that since original fine art is a luxury item, to discount it amounts to shooting yourself in the foot. “Build your brand. Don’t discount it.”
So here’s the question: Do you feel this is true for online art galleries too? Case in point: We’ve just launched an e-commerce website (www.hungarianartmastersgallery.com) that is selling my family’s large collection of Hungarian fine art. We want and need to raise awareness and access to this niche in the collector market and we’re offering the art at its auction fair market value, based on independent appraisal. Since we sell exclusively online, there’s no retail overhead, mark-ups, middleman costs or auction buyer’s premiums added on. We maintain a range of offerings, at different price points, and our unique value proposition and approach to marketing and brand building is to offer international collectors investment-grade Hungarian masterworks at savings of 50% or more below retail gallery prices for comparable works.
Do you consider selling fine art in the secondary market, online, and at auction fair market value (without retail “brick and mortar” overhead added on) to be harmful “discounting”?
Thank you for your thoughts and kind consideration.
Sincerely,
Tom Schwartz
January 11th, 2011 at 9:27 pm
Hi Tom,
Since you’ve just launched this venture, and you are offering work at “fair prices”, why are would you want to discount?
Ann
January 18th, 2011 at 1:58 pm
Hi Ann,
I am just starting to seriously pursue promoting and selling reproductions of my work, but of course, before i have investigated copy writing, licensing, etc.
I did just read your article which will set me on a good path going forward, but i have now found myself in a potential sticky spot with a long term client/ restaurateur. Over the last several years I have created several custom murals on canvas for her restaurants, including an interpretation of her logo (created by someone else), Yesterday she explained her future plans of using one of the pieces as the menu cover, a to-be-published cookbook cover, and the logo piece as a wine label. These pieces were all created without a contact or anything specifying the restriction of her usage of the images or my potential compensation for that.
With that said, and the fact that they were created specifically for her (one with her design), do I have any rights to even have a conversation with her about being paid for her ‘master plan’; and if so, how do I calculate a figure?
I am very excited about her creating her identity around my paintings and want this to be amicable, though I know she will debate this concept of them being ‘mine’ and not ‘hers’.
I also do portraits, and will be doing one of her in the near future that I’m SURE she will want to reproduce, and that seems like an even grayer area since it is her image.
I would greatly appreciate any insight or advice you might have on these issues (outside of the fact that I’m an idiot for working without a contract..I’m aware!)
thank you,
Teri
January 18th, 2011 at 6:51 pm
Hi Teri,
Of course I am not an intellectual property attorney and this does not constitute legal advise. But!
Your ownership of your intellectual property is not up for debate. It belongs to you and you alone.
Too many creatives, and therefore, too many licensees do not understand that this is United States and international law.
You may charge whatever you see fit for each specific use. I would not offer unlimited use.
You can find some pricing guidance and standard licensing contracts here:
http://www.graphicartistsguild.org/handbook/
Thank you for sharing this lesson. I hope it can save others some grief.
Do not give away your property for your sake and for the sake of all of the artists who have to deal with this issue.
And remember, no one is doing you a favor by using your property without your agreement and your compensation.
Good luck!
Ann
January 23rd, 2011 at 11:10 am
Hi Ann,
I’m into learning new, and valuable techniques as an ambitious landscape painter. One thing I came across was the idea of using an I-phone app to help promote your site. Do you think this is a good option of artists and if so, do you know anyone you would recommend to design them?
Thanks!
Josh-
January 23rd, 2011 at 11:47 am
Hi Josh,
I don’t know have any resources for building aps but I’m sure that there are many.
That said. I think that you might have the cart before the horse.
I would recommend first launching a quality eCommerce site versus maintaining just a website or blog. The goal is to drive traffic to your site but once they get there you want them to buy one of your paintings immediately.
Without an eCommerce solution is like running a store without a cash register.
I hope this helps!
Cheers,
Ann
January 23rd, 2011 at 11:24 pm
Hello Ann,
Two questions if I may:
1.I was looking at a printing company to make prints and I saw the option of getting a Certificate of Authenticity for an extra $9 for each print. What does a Certificate of Authenticity really certify and how does it add value to the art buyer?
2. Photographer vs Photography equipment and workshops?
I don’t have quality photographer equipment and I don’t have a professional background in photography but since I plan on making artwork while traveling I think it may be a good idea to take professional photos of my work on the spot. So I’m not sure what would be a better investment, hiring a photographer every time I need to take pictures of my work, or getting the equipment and taking a few workshops to learn to do it myself. What is you recommendation?
January 24th, 2011 at 6:20 am
1. You can make your own Certificate of Authenticity. It establishes the provenance, from the French provenir, “to come from”, means the origin, or the source of something, or the history of the ownership of a print.
2. I believe that you should do everything professionally. If you are not a professional photographer consult one who specializes in fine art photography.
January 31st, 2011 at 2:48 pm
Hi Ann
LOVE the website and information. I’m venturing out to set up a booth at two events primarily for exposure, but also with sales objectives. Wanted to get some basic pointers from you. I sell my own watercolors, giclee prints and notecards of my work (3 price lines) to a tight niche – rowers, and I am setting up indoor booths at two large indoor rowing competitions. I have my merchant account, easels for original pieces, some clear displays for the notecards and small prints, and a small bin. I’ll make sure I capture names and email addresses and have prices clearly marked? Any other advice for this type of venue – its new to me! Thanks!
January 31st, 2011 at 4:12 pm
Thank you Patrice.
I recommend doing promotion of this event and a system of follow up withe the contacts you make. Maintain an “opt in” system for emails.
Hope this helps.
Good luck!
Ann
February 2nd, 2011 at 8:46 am
After our first coaching session I was surprised to learn that sales for luxury items were actually up in 2010. I confirmed art sales here: http://www.christies.com/about/press-center/releases/pressrelease.aspx?pressreleaseid=4522
It is difficult to transfer that information to my own business mind–because of all the gloom and doom everyone has been saying over the last year–but the above link is proof supporting what you said. I like your metaphor of the “tape player” and to erase the negative and replace it with the positive.
February 3rd, 2011 at 8:12 am
Hi Pixie,
Many artist clients will entertain negative thoughts that are based on their results. Past results are not necessarily an indication of future results, particularly if you change your strategy, improve your game.
Artists who thrive change their results by changing their approach to marketing their art when the market changes. The market changed, many business did not respond to it, and they paid the price.
Ann
February 11th, 2011 at 7:03 am
Hello Ann,
What are the benefits of using an art marketing coach or trainer?
February 11th, 2011 at 7:30 am
Hi Tareesha,
I think the benefits are similar to a competitive athlete working with a trainer. The trainer provides experience, perspective, and accountability that can help you advance faster than you could on your own.
For my clients the advantage is that they can avoid enduring some of the expensive mistakes that I made, saving them time, money, and frustration.
That said. I don’t work with everyone. In order for the relationship to be productive the artist has to be motivated, among other things.
Cheers,
Ann
March 27th, 2011 at 3:09 pm
I would love to read a post where you discuss your own techniques of time management, including burnout and inspiration time. How creatives and solo-preneurs create their days, schedules, work and lives is fascinating, and I am sure your post would be, as well. Thank you for all you offer to the world.
March 27th, 2011 at 3:30 pm
Hi Debra,
I have written on the subject, see this link.
http://artistswhothrive.com/index.php/2010/04/six-things-each-day/
Ann
April 16th, 2011 at 12:07 am
Hi Ann,
I was in your lecture today at Cabrillo Collage and was the landscape designer who stood up in front of the room with you – thank you for all your help!!
You asked me to email you about information on networking, but I do not see an email address on your site.
It was a good two hour spent today – thanks again
Laura
April 16th, 2011 at 9:52 am
Dear Ann, My gallery manager sold a painting 9 years ago for $6,200. The owner was provided with a certificate of authenticity at the time. 6 months ago on a whim I went to the buyer’s business website and happened upon my image being used on a wine box as part of their product line. I called the business with a friendly non-confrontational attitude to a) help them understand that the artist retains the intellectual property rights and that a settlement should be discussed, and b) suggest some ideas for collaboration. In an email the buyer claimed ignorance of the usage rights issue but was apologetic about the misunderstanding and agreed that it was used without permission. She offered to forward a one-time use of rights agreement template that she said she has used with other artists (this suggests that she in fact may be aware of the usage issue). We did not agree on a price at the time. We are both interested in collaborating on other images for a product line and therefore I would prefer to settle on a reasonable fee rather than demand the high end of the range and certainly would not request triple damages as has been suggested to me by a copyright attorney.
My question is, what are the factors in determining a one-time usage fee (i.e. original sale price, past sales of her product, the fact that i would like to continue the relationship, etc) and should I propose a $ amount or allow her to put a number on the table first? As a fine art painter I know how to price originals but am not familiar with how illustrators price their work for commercial use.
I am about to send a follow up since she has not sent the agreement and it has been 5 months. I realize that I should have followed up sooner and may have enabled her procrastination but want to close this transaction soon and want to determine if she is indeed being genuine about the use of additional images. Thanks for your advice.
Michele
April 16th, 2011 at 12:09 pm
Hi Laura,
I recommend you reading The 29$ Solution by Ivan Misner, PhD
Ann
April 16th, 2011 at 7:59 pm
Hi Michele,
I caution you to consider why you want to work with someone who:
1. clearly has no problem taking what is not theirs
2. falsley claims ignorance
3. does not do what they said they were going to do start to remedy their unlawful infringement
You state you are a fine artist but your intellectual property is being used as commercial illustration. Which type of business are you building?
That said. I recommend the Graphic Design Guild’s Annual Publication for guidance on pricing and contracts.
Be careful who you get in bed with in business.
Good luck,
Ann
April 23rd, 2011 at 11:19 am
Hi Kellyann,
Pardon me but I don’t understand your specific question.
Ann
April 27th, 2011 at 7:50 pm
Hi Ann: I’ve been to three of your Artists Who Thrive seminars, and I’ve learned a LOT. I have been a painter for decades, and my pieces sell well locally and in the form of greeting cards in gift and bookstores in the East Bay. I have a pretty good unique value proposition, and I use it to market my mysterious, romantic, twilight, mostly Bay Area “secret” landscapes. Until I figured out what kind of website I wanted, though, I’ve been keeping only an artist blog to keep my collectors updated on my work and my name out there. I am now finally considering an e-commerce site.
My question is this: Even if you have a terrific, well designed and easy to navigate e-commerce website, how do you get people to seek it out and buy from it? Is it necessary to have extensive media coverage, gallery credits and a large base of collectors to have a website that will sell art on a regular basis?
April 28th, 2011 at 7:43 am
Lisa,
I’m so glad that you have been learning.
I would encourage you to look at it this way. If you are going to have a website you might as well have an eCommerce site. Why? Because having a website is like have a store without a cash register. Get your store a cash register.
You can use several strategies then to drive traffic to your eCommerce site. They are not all that complicated. You can start with:
1. email marketing
2. Face Book
3. Twitter
4. tell people you meet in person that they can now shop online
May 22nd, 2011 at 11:06 am
Thanks for your reply to my last query – I’m now investigating Facebook! I’m painting as much as I can, I have one small exhibit in Berkeley and another on the way, and I’m taking other classes in social networking for small businesses through SBDC. What a marvellous free resource, and I continue to learn and grow as an artist and as a self-employed businesswoman!
On the challenging side, even though I’ve been an painter for most of my life, I’m 60 years old with bad arthritis, was laid off from my Art Director job of 31 years a year and a half ago, and I also have a 90-year old father who’s still living in his house alone and is a constant worry. Ah, life…
BUT – Today got your Do Not Give Up email, and it was like a perfect message from the blue, as it were!! I’m not especially depressed or gloomy, just very tired – but reading about Santa and her challenges, and especially that French proverb about how “one can go a long way after one is tired” made me laugh out loud, and gave me new energy to keep pushing the boundaries, and to pace myself to keep my energy up.
You are a constant source of inspiration – Thank you!
Lisa H. Baker
May 24th, 2011 at 11:49 am
Thank you for sharing Lisa!
Keep your mind focused on your goal and work SMART not hard.
June 1st, 2011 at 2:13 pm
Hi Ann,
How exciting to find you and your website and read about how you came to be doing what you are to date!
I have a number of questions and would like to know if I could arrange for a one on one consultation with you in the near future. I have a BFA and I work in a variety of mediums and have exhibited, been commissioned and have taught and volunteered in the art world and school system. I have a specific idea I would like to run by you on an art outreach project but would rather speak to you in person. I have have been raising two boys ages 10 & 17 and have recently been challenged with some serious health issues I feel are now behind me for a while.
I am interested in the bio feedback therapy you mentioned and would like to explore some ideas that would enable me to collaborate with others vs. working in the solitary manner I am used to as an artist in my studio.
Please let me know if I can arrange a consultation with you and what the cost is.
Look forward to your reply…
Respectfully, Monica Loncola
June 1st, 2011 at 11:43 pm
Thank you Monica!
Follow this link to book a consultation.
http://artistswhothrive.com/index.php/book-services
I look forward to speaking with you.
Ann
June 10th, 2011 at 6:23 am
Ann,
I have been part of the Artists Who Thrive Community for a while now and have benefited a lot from it. Thanks you for the work that you do. I am a portrait artist and I also paint originals and thought it would be a
good idea to partner with some of the designers in my area. I was wondering what sort of “special price” you give to designers. Is it better to give them a commission or a certain percentage of the price of the work? I
would appreciate your help.
Kate
June 10th, 2011 at 7:27 am
Thank you Kate. I’m glad that you have benefited.
I’m not quite sure I understand your question. A “commission” is a percentage of the sale price.
June 12th, 2011 at 2:52 pm
Ann,
Right. Sorry I wasn’t clear. I like the idea of giving designers a special price on art work, the same way that they get discounts on furniture. How do you determine what that special price should be?
Thanks,
Kate
June 12th, 2011 at 4:09 pm
Hi Kate,
It’s entirely up to you. Designer’s discounts on furniture and fixtures range from 10%-20%.
Art consultant’s take 30%-35%. And of course galleries take 50%-60%.
I offer qualified designers a 30% commission on reproductions and a 10% finder’s fee on my originals.
Hope this helps!
Ann
June 13th, 2011 at 3:06 pm
It does! Thanks.
June 27th, 2011 at 6:55 pm
Hello Ann,
1. I am considering lending some of my artwork for a film and would like to insure my art work agains damage, theft, ect. Can you suggest a place to start?
2. I would like to reserve more of my energy and time for my creative practice and am considering hiring a specific individual, on a commission basis, to represent me and assist me with negotiating, promoting, and other sales related duties. Do you have any suggestions for a fair and yet motivating commission structure?
June 29th, 2011 at 12:27 pm
I’m wanting to know how I can get my work “out there” and possibly sell it.I’m not sure how you would/could categorize my work?It strongly can be associated to “illustrations with themes” with multiple influences.I’m happy to show you what I have and you are free to look on my FB page using my address to view it.I find there are very few galleries or establishments where I can show my work.Many require a minimum number of prints and that they have to be framed or that to take part in a show a large sum is required and you need to have an established studio.I’ve little to no money (your text book starving artist/student),and I don’t work quickly on my illustrations.I just don’t get to sit down and work on them whenever I feel like it.Getting my illustrations turned to giclees isn’t cheap either,nor is framing.I’m out approximentally $300.00 between getting an illustration scaned/digitized and framed.I will not sell oiriginals.I’ll never get the money I want for it and I refuse “to give away” my work.Especially originals.I’ve given enough of the giclees away to friends and family already.I think I price my giclee prints competetively.I’m not asking for a arm,leg or vital organ as compensation.I’m not famous,and I’m not really looking for fame,but a forum where I can display and sell my work.I just am not good about persuing that.I thought about an agent,but finding good ones are few and far between.I also question if an agent will actually do the publicity work that would warrant their high % they take from selling my work?I suppose that depends on how good they are and how much of my prints sell?I’m seeking help/advice from an experienced artist who has seasoned experience with this and welcome an e-mail/response.
July 4th, 2011 at 8:17 am
John,
The best place for you to start is to reach each post on this forum and launch a eCommerce site.
Ann
July 4th, 2011 at 8:20 am
Hi Nataliya,
1. Are you “lending” or “leasing” your art for a film?
2. Commissions range from 10% to 60%, you’ll need to negotiate this and get all of the terms in writing.
Ann
July 18th, 2011 at 9:21 pm
Hi Ann,
I have recently gotten my website “e-commerce” ready, and I have a fabulous and local giclee printer that I’ve worked with for years and he’s ready to supply my orders. Today I received an email referring me to an artist sales site ( http://artistwebsites.com/tourartistwebsites/how-much.html ) that does it all and markets world wide through Fine Art America.com. Do you think these sites are a valuable tool or will they devalue my work ( as the prices seem to average lower than on my site- ie. 3 X printer cost).
If this does seem like a worthy venue, do you have any suggestions on how I might best keep both sites?
Thanks, Ann~
Teri
July 18th, 2011 at 10:24 pm
Hi Teri,
I’m not a fan of these sites. It’s kind of like a swap meet.
Your better to have your own online eCommerce site, set your terms, set yourself apart and maintain control.
Note, you are judged by the company you keep.
Cheers,
Ann
July 26th, 2011 at 5:09 pm
Ann,
Hat’s off to you! I am busying reading several of your book list recommendations & restructuring my objectives for kellyannart.com, art & design consulting. My target is the the luxury hotel & resort market in product management of luxury outdoor furniture, cabanas & umbrellas. I am looking at Janus et Cie as a client. A subtle, tasteful design motif to this line seasonally is my vision.
Please provide your consulting Questionarie & fee structure. Pleasure to make your acquaintance. It’s inspiring to review your work ethics & practice. To your continued success. My current website needs an ecommerce shift. The SEO & content is current & very art world specific. I am addressing ecommerce now.
Kind Regards, Kellyann Gilson Lyman
July 26th, 2011 at 8:34 pm
My pleasure!
August 20th, 2011 at 11:41 am
Ann,
Can I continue to receive your wonderful weekly “artist tips” e-mails after our current consulting contract comes to an end?
Coaching is a SMART thing to do on an ongoing basis. I’m interested in continuing to work with you on the other side of my surgery and “transition”. Depending on your schedule, I truly hope this will be possible.
Best regards,
Susan
August 20th, 2011 at 11:47 am
Hi Susan,
You’ll continue to receive weekly Artists Who THRIVE email tips.
As long as my Monday schedule permits we can continue coaching.
I’m sending beams of green healing light to you and wishing you a very speedy recovery.
Cheers,
Ann
August 22nd, 2011 at 1:24 pm
Hi Ann
I have just found the Artists Who THRIVE website, and it is fantastic!!! Do you have examples of your ecommerce / website solutions that can be previewed?
Kind Regards
Alex
August 25th, 2011 at 7:41 am
http://www.annrea.com/
August 30th, 2011 at 10:02 am
Hi Ann,
Do you give a sales receipt of some sort when someone buys an original painting or print? Is this necessary? If yes, should the receipt state that all rights to the image remain with the artist?
August 30th, 2011 at 11:13 am
Yes. Just like any sales transaction for your small business you should provide a sales receipt.
I would recommend stating clearly on your sales receipts that ” Your name ©. All rights reserved. Reproduction, of any kind, is prohibited by US and International Copyright law.”
September 10th, 2011 at 8:40 am
Hi Ann,
Could you please let me know the services you use for:
the e-commerce portion of your website,
electronic collection of money for purchases
packaging and mailing of pieces and how you insure them
if delivery is part of the price nationally
and if there are additional charges for delivery internationally
Thank you for all the good thoughts you’re sending my way. Working with you has been an inspiration, a precious gift, a value beyond measure. You are a jewel, both as a talent and a coach. I look forward to our continuation on the other side of “my transition”.
Cheers,
Susan
September 12th, 2011 at 8:13 am
Hi Susan,
I use the Artists Who THRIVE eCommerce solution which I customized with my webmaster over 5 years….
http://artistswhothrive.com/index.php/the-artistswhothrive-ecommerce-solution/
Authorize.net validates all credit card transactions
A “frame fitter” in ships all of my prints and they are insured by FedEx
Shipping and handling are additional charges
Yes there are additional charges for delivery internationally
September 28th, 2011 at 2:48 pm
Hi Ann!
When you ask for referrals from clients, do you request that they contact the person and on your behalf? Or do you get the contact information and reach out to them yourself?
Thanks!
Kate
September 28th, 2011 at 3:19 pm
Always best to get a warm introduction. Start with that.
September 29th, 2011 at 7:44 am
Would you suggest the client introduce through email? Or should I encourage them to introduce me at a social gathering?
September 29th, 2011 at 8:44 am
Always better in person. If that can’t be accomplished easily or relatively quickly then go for phone call or email. Keep it warm.
October 1st, 2011 at 8:02 am
Ok. Thanks, Ann!
October 1st, 2011 at 8:30 am
Hi Ann, I just recieved your newsletter for October, with the beautiful picture of the clown on top. My question is can I use that picture or is it copyrighted? I would like to use it to practice drawing from a photo. thanks
October 30th, 2011 at 9:56 pm
Hi Ann – I’m just now starting to read through your site and really enjoying it. Thank you! Just a note, I found a couple of typos I’m guessing you may want to know about? I know I would. No biggie, just thought I’d mention:
In the inspiration category of articles:
We all know what that leads to, a big heap of nothing. Rather then waist anymore time, (should be ‘waste’)
and the Sophistifunk article mentions celebrities ‘dawning’, should be ‘donning’.
Looking forward to reading more – great content, very helpful information. I’m just starting painting, and your blog a few weeks ago really helped me stay focused. Haven’t stopped!
October 30th, 2011 at 10:24 pm
Hi again – I do have an art question after all-
All the best to you -
I graduated from college in 1988 in graphic design, but only stayed in that industry for a short while. I ended up working in a gallery for almost 10 years, then for an interior designer, then becoming a designer myself and painting houses, doing high end finishes, faux, plaster, and had a very successful business for 12 years. After the construction market slowed, and getting married and traveling a bunch, I sort of let my business dissolve, which is ok, because schlepping scaffolding is getting harder physically as I get older. Now I have the time to devote to fine art for the first time in my life, and have finally started painting. I have fine art background and know how to do a lot of things, but being so use to production art, I often get stuck for inspiration on what I want to create. I’m so use to doing things for other people, when it’s left to me, I’m a little bewildered. I love encaustic and know that is where I want to focus, have taken a couple workshops, and my subject matter has been largely experimental, doing all the compulsory things like landscapes, florals, seascapes, etc, I guess I’m trying to ‘get them out of the way’ so I can find my own voice in there somewhere. I’ve heard ‘do what you know’, which would be sailing and the sea as a big inspiration, but do you have any advice for how to develop a direction? I’m very familiar with a gallery perspective in representing an artist, and know how helpful it is for them to have consistency. Painting in ’series’ format and so forth is helpful in marketing. I just have so dang many ideas, I don’t know where to start. And burn out of an idea when it doesn’t execute well, which has been a lot of my work as I’m learning the challenges of the medium. I’m trying not to be a harsh critic, and devote to ‘creating’ and playing and making it fun. But still feel stuck, a bit lost on what I want to say as an artist. Do you hear this a lot? Any ideas? I’m going to listen to Artist’s Way audiobook tomorrow for starters… Thanks for you help and your great site. I’ll keep reading!
Michaelle
October 31st, 2011 at 7:48 am
Hi Michaelle,
Artists Who THRIVE is about the business and marketing aspects of art after one has found their voice. I think that The Artist’s Way is an excellent place to help you do this.
You’re on the right track.
Ann
October 31st, 2011 at 7:52 am
Thank you!
November 3rd, 2011 at 1:33 pm
Ann,
Hi, I hope you are having a great day.
I am an artist. I would like to be able to show and to sell my work.
How much do you charge for your coaching services?
What do your services include exactly?
What results have other artists experienced given your coaching? What results can you deliver?
Thanks for your answers,
Jacklin Gharibian
Lake Balboa CA
818 514 6132
November 3rd, 2011 at 9:48 pm
Hi Jacklin,
I don’t deliver any results. It’s completely up to my clients. What I do deliver is the my insights and shortcuts that can save countless dollars, energy, and time. That is as specific as I can be and remain honest.
Coaching is available by application. You can find more details here.
http://artistswhothrive.com/index.php/get-coached/
I recommend that you start by booking a consultation.
http://artistswhothrive.com/index.php/as-needed-consultations/
Consultations can be booked here. Pricing details can also be found here.
http://artistswhothrive.com/index.php/book-services
Cheers,
Ann
November 30th, 2011 at 4:03 pm
Hi Ann,
Are you willing to share your original Marketing Partner Business Plan that you used when you first hooked up with the Napa wineries? I am working on creating my own marketing partner relationships and would love to see details of how you worked that out with them… (For example, did you loan them your paintings to display with your cards nearby, or did they buy your paintings? Did you give the business a percentage on commission orders you got through their location?)
Second question: what is the price range for your CUSTOM commissions, and why do you not list these prices or at least a starting point on your website?
Thanks so much! I am learning a lot from you and your website!
Gratefully,
Kris
December 2nd, 2011 at 11:54 am
Hi Kris,
If you would like to book a consultation I would by happy to help you construct marketing strategies that are appropriate to your business.
http://artistswhothrive.com/index.php/book-services
Cheers,
Ann
December 4th, 2011 at 7:40 pm
Hi Ann,
I’m trying to sell my work on Ebay. I heard some say to start really low and some higher. I don’t want to sell myself short either and not look like I’m running a starving artist sale either. Any thoughts would be great, thanks for your time.
ps-need an assistant?
Blessings,
Josh
December 5th, 2011 at 8:38 am
I would recommend first selling your work on your own eCommerce site before Ebay.
And completing a business and marketing plan in place where you have
-identified your market
-defined your unique selling proposition
-and outlined your prices.
Do this first before you put much effort into Ebay.
December 10th, 2011 at 2:33 pm
Hi Ann,
I would like to fill out the application but can’t find it. Could you help there. Thankyou.
December 10th, 2011 at 2:41 pm
Erika,
We will email you the confidential coaching applications questions.
Ann
January 29th, 2012 at 8:41 pm
Ann,
I’m planning to attend and display my artwork at the Koi Show in San Diego, next month. Is it necessary to have a business or selling license to sell my artwork? This is my first Koi Show. I’m bringing ten pieces, 2-oils (24×30),1-watercolor framed (22×30) and 6-watercolor (9×12). My question, is it better to sell prints of my work so I can sell the prints at a lower cost. What’s the best way to approach this? I talked to the Coordinator for the Koi Show and he said I didn’t need a selling license, being that it is my first show.
Esther
January 30th, 2012 at 8:44 am
If you are “displaying” your work there is no need for a licensing agreement to “reproduce” the work.
Regarding selling prints versus originals, ask about the sales history of this venue. How much art have they sold, what type of art, originals or reproductions, and at what price points?